5 Steps to Successful TikTok Marketing

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Americans spend an average of 3 and a half hours on mobile internet each day, with TikTok taking an increasingly large market share of this time spent. 

Thanks to the world of smartphones, we have the internet at our fingertips. Phones allow us to text our friends, find directions on the road, and pull up our favorite recipes in the kitchen.

Many of us frequently use social media apps such as Instagram, Snapchat, YouTube, and Facebook for video content. Lately, TikTok has taken over as the main craze. Going viral on TikTok seems difficult, but we have some top social media video tips. 

Below are 5 tips for TikTok marketing success. Make sure to keep reading, and your next social media video is sure to go big, or even go viral on the TikTok app!

1. Post Consistently and Frequently

Some content creators have videos go viral early on, but many people must consistently and frequently post to notice a growing following. Your TikTok followers want constantly updated content. 

Create a plan for consistent content. Write down a list of video ideas for the next week or so. Transfer the list to a calendar to keep up with your schedule. 

As people start noticing your posting schedule, they will be sure to check back in. If you’re having a rough start to growing your following, look at how to buy TikTok likes. 

2. Engage With Other Creators

A huge part of any TikTok marketing strategy is engaging with other creators, especially creators creating content similar to yours. The more you comment on videos, the more people will notice your username. 

When commenting on other people’s videos, sound genuine. Be original with the comments you leave. You don’t want to come off too spam-like. 

If anyone comments on your TikTok videos, make sure to reply to them. This shows you care and will drive your followers and engagement up higher in the future. 

3. Try Out Trends

While originality catches eyes, successfully competing in a trend will also catch people’s attention. Watch your main feed page to see what trends you notice. 

As you plan out your video, focus on the trend while incorporating your own special twist. You don’t want to appear too identical to other creators. Make sure to always credit the original creator of a trend!

4. Use Hashtags

Boost yourself up on the algorithm by using applicable hashtags in your video captions. 

Use hashtags that are already popular for your video, and create a unique hashtag to throw into the mix. Encourage viewers to recreate their own videos using your unique hashtag. 

Make sure to comment on and like the videos people make using your TikTok hashtag. 

5. Work With Other Influencers

Collaboration is a key part of any TikTok marketing campaign. 

Reach out to other influencers for collaborations. If you are marketing a product, you will want to offer compensation for their time and effort. Don’t copy and paste messages to other influencers because it will come off as less than genuine. 

Boost Your TikTok Marketing Plans

To take your TikTok marketing to the next level, make sure to read the tips mentioned above. Success is around the corner on social media

Post frequently while always using appropriate hashtags. Engage with other creators on the app and invite some to do collaborations. If you’re out of ideas, try a trend on Tik Tok!

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