It is quite tempting to buy Instagram followers for your personal page, building an Instagram following can seem very hard. However, it is not a good idea to buy your followers even though the temptation is great in this era of Instagram influencer marketing, where influencers have hundreds of thousands of followers. Not all is what it appears though and a lot of those followers are fake bots that were purchased. Sorry but social media marketing on Instagram isn’t that easy. If it was, there would be no jobs for social media managers and other trained SMM specialists.
2 Big Reasons To Grow Your Instagram Followers Organically
We have been talking lately about how amazing a tool Instagram can be for your business. Instagram is chock full of marketing opportunities – from paid ads to IGTV to product posts. However, capturing people’s attention isn’t just about sharing an image and collecting Likes and followers. You need to spend time interacting with people and liking other users’ posts – time that many business owners simply don’t have. Managing a business Instagram account is another task on your to-do list that’s already packed with meetings, deadlines and projects. Short on time, a big mistake many businesses make is trying to buy Instagram followers or engagement. If you’re thinking of buying Instagram followers or using Instagram bots to try and increase engagement, don’t.
Buying fake followers is never a smart substitute for savvy social media management and social selling strategy. If you’re still on the fence, here are two top reasons why you want to avoid paying for fake Instagram followers:
1. Instagram Bots And Spammers Are Not Human
It may seem tempting to buy Instagram followers and have bots automatically comment, like posts and auto-follow Instagrammers in your niche. Using Instagram bots makes it look like you have a lot of followers and comments – often in hours or days. For example, an Instagram bot could comment “Awesome!” on any post with a hashtag you’ve determined and follow the poster. The problem with Instagram bots is they aren’t real. They are robots. You aren’t growing your followers organically with people genuinely interested in your service or product, and you can forget about engagement.
Many Instagram social media users are wise to Instagram bots and won’t follow someone who leaves a one-word comment on their post. If they start realizing you’re using bots, they might react negatively towards your brand and cause other users to join in too. Instagram has shut down a large number of third-party automation sites and apps like Instagress and PeerBoost for violating their Community Guidelines and Terms of Use, so using bots could even jeopardize your account.
Bots can also leave comments that don’t make sense and can be downright insensitive, like “So cool!” on a tragic post or controversial content. Bots don’t understand the context of the conversation, they simply add comments based on a hashtag. Don’t rely on bots for Instagram marketing or you could risk losing your digital real estate quickly. It will be obvious to your real followers, business brands, or other observers that you made the mistake of buying fake Instagram followers and likes.
2. Buying Instagram Followers Is Obviously Fake
It can be enticing to beef up your numbers fast by buying Instagram followers, especially when you see how cheap it is – sites like Buzzoid charge as little as $3 per every 100 followers. Well, first off: if you buy Instagram followers you’re going against Instagram’s Terms of Use. Instagram monitors fake followers and deletes their accounts so it’s likely you will eventually end up losing paid followers and your Instagram account could suffer. Other issues with buying Instagram followers include:
• It doesn’t increase engagement because the bots don’t engage with your content.
• It destroys your brand reputation as your audience sees that you have a high number of followers but limited engagement.
There is no easy way to grow your Instagram followers. If you take shortcuts, you are running the risk of being banned by Instagram and ruining your social media reputation. You are better off posting engaging content, interacting with people, and using the proper hashtags to attract and retain your audience. It is simple: you can’t automate the level of human interaction today’s Instagram users expect from brands.
Don’t destroy your reputation on Instagram with fake followers. Earn your IG followers the organic way with a smart social selling strategy and consistent high-quality content!
