Passive Prospecting, Lead Generation, Recruiting, and Closing Sales

Passive Prospecting, Lead Generation, Recruiting, and Closing 2021

The first thing I want to do when I start an online business is get it passive and automated as quickly as possible. So how do I do that?  So let’s get started. The first thing I do to automate my business and make it passive, the first step is basically getting people interested in my opportunity. 

Now, how do I do that? In the old days, people had to go and knock on doors and be like, you know, this is a great product, you should try it. Door knocking is pretty much obsolete these days, and then there’s doing postcards, and then there’s going to hotel meetings and house parties and all this stuff. That costs a lot of money and a lot of time, and I don’t want to be hitting the pavement so to speak. I want to have my businesses running without me. So I can enjoy my life. I’m sure you probably want the same thing. 

So how do I automate my businesses? The first thing I do is I pair up with companies that have an automated sales funnel already in place for us. So I look at the MLM program, I look at the affiliate marketing program. Do they have a built in sales funnel? Do they have emails that go out to our prospects? Do they have landing pages where a prospect can take a free tour and get into the system? 

I want a company that helps me close my leads. I don’t want to have to do everything from generating the lead manually and then calling them and emailing them and calling them and emailing them. I’ve done that before and I usually got hung up on or you get the answering machine. No one answers their phone anymore. It’s very frustrating. 

So all my businesses are pretty much automated because all of them have some sort of automated email system. They have landing pages. So what do I do? Basically, I create content around the opportunity or the product, and that content keeps recruiting for me for many, many years. What’s not passive is sitting on Facebook all day and trying to bug people and get strangers interested in your business when they don’t want to hear anything about it. 

You want people to come to you – you want them to find you. And ideally, you want them to have their wallets already open. How do you do that? Well, you create content that they type into Google, basically, you create content that has titles that are enticing that will show up in the search engines. 

For instance, let’s say that you want to sell TVs. Let’s say you want to be an Amazon associate and make like 8 percent on TV sales, what you would do is you would probably do a top 10 TV review article or a video and you would talk about your 10 favorite TVs, and at the very end of the video you say, click the link under this video or under this article to see our number one TV and that leads to your Amazon associate affiliate link.

You see it all the time – you see it on YouTube videos where people say they talk about their video equipment that they use for their YouTube studio. And below the video there’ll be a string of links for the microphone for the camera for the sound system for the desk whatever they use for their YouTube studio. 

Each piece of equipment will be listed under the video. And they all lead to basically Amazon. And they’re making a ton of money from those videos, because they’re showing their equipment. And then they’re saying, click the link, and check out our number one products that I like. And then someone clicks on those links and and buys them, that person gets a commission. 

And once the content is created, it stays on the internet for many, many years. I mean, there’s videos on YouTube from 2012 still. So if someone’s not talking about what you’re talking about, YouTube will just keep you up indefinitely. Same thing with Google. If there’s not a lot of competition, then Google will just keep you in the search engines for as long as possible. 

So here’s the whole step. Here’s the process for a network marketing company that has a landing page and has an automated email system. The first thing I do is I create a piece of content, it could be a video, and it, you know, video is the freest fastest way to create content, you can just use your phone, upload it, do a 10 minute video. 

And let’s say that I just started a network marketing company that has coffee, and it has an automated email system. So I would talk about the coffee, you know, I might show myself drinking it, I might show myself, you know, losing weight or working out, maybe there’s a diet coffee workout that I would create, I would do a video and then I would just put my link under the video. And then that link would lead to my landing page where a prospect can take a free tour, and then the company starts emailing my prospects for me. 

Now that is a very powerful system. It’s completely automated. The only thing I have to do is the 10 minute video and basically the link and the company and the emails do the rest. And that is how I’ve generated 60,000 leads. And I’ve recruited over, I don’t know, 1800 people in various MLM companies because of that system. There’s more than one MLM company that has this system. 

But I really look for it when I join a new MLM or a new affiliate program, do they have an email system, and then it’s just a numbers game, you have to generate lots of leads, we’re talking 20 to 50 leads a day. It’s going to take some time to work up to that and you can’t just create one video – you have to do this over and over and over. 

You know, if there’s a new product that your company just launched, or it’s a new MLM, or a new affiliate program, do 20 to 50 videos on it. And then, you know, brainstorm write down titles.

Look at what Google recommends type in the company or the product name into Google and see what comes up at the very bottom of the search results, you’ll see recommended key phrases, look at those keyword phrases, and tie those into your titles.

And then the best thing you should do is add the company or the product name in your title, and ideally what year you want to promote it. You can say it’s new, you can say it’s for 2021.

You can get a step ahead of the competition and start writing content for 2021 if it’s 2020, if it’s 2021 do 2022 – stay ahead of your competition and try to come up with some unique phrases that people aren’t talking about. Type in your titles into YouTube. See if someone’s already done it. How are they doing it? 

It’s all about content creation, and tying it together with a company that already has a built in sales funnel that helps you Close. That’s the bottom line. Then you can start living your life.

You’re not going to be stuck on Facebook 12 hours a day. You know, I literally work one hour a day, I haven’t checked my facebook or my Twitter for about a week, because of all this craziness going on in the world. It is negative for me, it’s crazy. It’s fake news, whatever you call it. 

I don’t want to be dragged down. I want to raise my vibration. So I’ve been staying off of social media. And I literally don’t watch news. So I feel pretty good even though it’s crazy. And my business is generating leads and sales every single day, because I created that content. And like I said, once you get the content up, it starts recruiting for you. It’s called content marketing. It’s very powerful. It’s also called attraction marketing, and you’re attracting prospects to you. 

For example, I did that with CBD oil when it first came out. Back in 2017, I did just a simple company review there was only like three CBD MLM companies back then and I did a review on all three unbiased, but at the bottom, I said click here to check out our number one CBD company. And that article alone recruited me over 100 people, maybe 200 people. And I didn’t even talk to those people who signed up. One day, I got eight signups. I just kept showing my wife my phone. I got another one. I got another one. I got another one. Because that article, hit number one on Google. 

So that’s the ultimate goal is to get your content number one on Google. And that piece of content will recruit for you for many, many years. You’ll make a lot of money. It’s not about paid advertising. It’s not about stalking people on Facebook. It’s not even about social media. It’s about YouTube and it’s about blogging.

And if you get good at either one of those or both, ideally, you’re going to go very far and can promote any online opportunity. But if you want to make it truly automated pair with a company that has an automated sales funnel already in place.