How Come I’ve Got No Hits in My Lead Gen Dashboard?
Are you a Network Marketer not getting any visits or hits showing up on your stats? Here’s How Come You Have No Hits in your MLM Dashboard.
Are you wondering where all your customers and distributors are?
If you’re relatively new in network marketing marketing, it’s important to understand that you need people looking at your business.
These are called “Leads” or “prospects.”
They are people that might be interested in your opportunity.
Why do I say “might” be interested?
Because, like window shoppers, you’re going to get a lot of people just looking at online opportunities.
They will sign up through your website or Lead Capture page to take a look at what you got.
A Lead-Capture page has a space for name, email and phone number and looks like this (every company is different):
When I first started my home-based business, I assumed everyone that took a free tour in my business would upgrade to a paid member.
Unfortunately, it’s not that easy.
You will be lucky to get 1% to 5% of your prospects to upgrade to a paid member or distributor.
There are exceptions to this rule.
You could be great on the phone and know how to “close” your prospects, then the conversion rate would be much higher.
The bottomline is that you need lots of eyeballs looking at your business opportunity.
Mastering a Lead-Generating Platform
The best way to get Leads these days is to use the Internet.
Just a decade ago, most network marketers relied on talking to strangers, knocking on doors, and advertising in newspapers.
Now, with the power of the internet, you can literally recruit people from around the world practically in your sleep.
Understanding how to promote your business opportunity online is crucial to your success.
Usually, when you become a paid member in a network marketing company, you’re given your own personal website and other links to promote online.
These links to your website can be long, like this one:
This is my personal lead capture page that my company provides me.
It is associated only with my business.
I can promote this link online in a way that will interest a prospect.
But, it looks long and ugly this way, so what I do is shorten my links using a link shortener, like TinyURL.com or Buffer App.
Buffer will shorten your link by simply adding your link into their Queue.
Once you have a shortened link, you can add it into a blog post, under a video in the description, or on social media.
My preferred method of promoting my opportunity online is Twitter, but it’s important to find a social media platform you use and like.
Many network marketers use Facebook, but not just spamming their links in Facebook groups, but rather doing a Facebook Live video and adding a link there.
Sometimes, you can ask people to respond to your video by leaving a comment, then you invite them privately to sign up through an Aweber form or your business link.
The bottomline is that you want to get a Lead.
A Lead will leave their name and email and sometimes a phone number.
This Lead is yours.
You can create a list of Leads and email them a sequence of emails about your opportunity.
It’s important not to just spam them all the time with your business opportunity, but provide more value by giving them interesting articles or resources about network marketing.
You want to establish trust with your Leads, and that means providing more value than just spamming and hyping your business.
Experiment with different social media platforms until you find a good fit.
It’s okay to prospect all on social media, but eventually you want to create a blog that generates lots of Leads around the clock.
My suggestion is for you to start a blog right away, because it takes a couple years to grow, and do social media along with blogging.
Putting Analytics on your Business Links
It’s important to find out which lead generating methods are working best for you.
Adding analytics to your business links can be easily done.
For my business links, all I need to do is add “/?SOURCE=” to the end of my link as you saw on the link I added above.
After the equals sign = I add what platform the link is on.
If my link has a source code ending with “Twitter” then I know that I got that Lead through Twitter.
Here’s an actual screenshot of my dashboard for my business:
I can quickly view which lead sources are working best for me.
As you can see in the picture, my Twitter lead source is not that great.
It’s taken 453,265 hits or views to get 675 Leads, which has gotten me 4 upgraded distributors.
What has done better is “CF7” which is actually the direct message I send out to all my new Twitter followers when they follow me.
35,120 views to get 706 Leads to get 6 distributors.
I wouldn’t have known any of this if I didn’t put analytics on my links.
It’s very important to use analytics because you’re shooting in the dark otherwise.
I had no idea, before analytics, that my direct message on Twitter would outperform my tweets on Twitter.
Very surprising, but you need to understand what works.
A/B Test Everything
Once you figure out what Lead source is working the best, do more of it.
A lot of it.
This will start generating a ton of hits in your MLM dashboard.
Then, you will start to get upgrades.
The Law of Numbers do not lie.
If you get a thousand Leads, you’re going to get some people who upgrade.
Understand how many upgrade as well.
If you get 100 Leads and 1 person upgrades, then your conversion rate is 1%.
Also, try to stay away from paid advertising in the beginning until you learn how to market your business.
I see so many new distributors think they can buy their way to the top.
It doesn’t work like that in MLM.
You need to truly connect with your prospects in order for them to know, like and trust you before they commit to your business.
These steps will help you get your MLM dashboard looking better.
It’s important to learn lead generation.
It won’t happen overnight, but if you constantly learn from other leaders in the industry, you will start to grow steadily.
Also, don’t switch any marketing around only after a day or two.
Give each lead generation technique time to mature, at least two weeks for each campaign.
And, not every lead generation tactic keeps generating.
Like an oil well, lead generation can dry up and not work anymore.
It’s important to keep an eye on your lead gen stats in your dashboard and adjust accordingly for sales optimization.