If you’re thinking of starting a business, first, it’s important to know that around 90 percent of startups fail in the end.
So, you need to be at the top of your game when launching a new business. That includes learning about marketing a startup correctly. Where marketing used to be a small sector (think billboards and newspaper adverts), the digital age has revolutionized marketing.
If you need a startups marketing checklist to get you started, you’ve come to the right place. Knowing all about small business marketing could be the sole factor that keeps you in that 10 percent of successful startup businesses.
Read on for a brief guide to startup marketing best practices.
First things first, you need to develop your startup branding guidelines. You should coordinate a color scheme, logo, and font guidelines.
Then, ensure that you standardize all marketing communications to your company branding. As your company grows, you want people to recognize your colors and shapes – that way, they can make a direct link to your product, no matter what your message is.
If you need guidance with branding, you can access many tools and a signage design template online.
Once you’ve got your branding established, it’s time to get online. A critical part of startup marketing is your website. This is the home of your product, and you need it to be a user-friendly experience.
If you aren’t tech-savvy – it’s highly recommended that you hire a professional to help with web development. A professional can help with search engine optimization (SEO); this will help your page be displayed higher on google and encourage organic traffic to your site.
Alongside organic traffic, you can invest in some paid ads to help draw in customers. You can pay to have your ad shown on google searches using Google Ads.
Social Media Marketing
Next, it’s time to get on socials. It’s not just for Gen Z anymore; social media is a vital part of startup PR.
Social media is a great place to develop your brand values and personality. You can give fans exclusive content, previews, and deals that they wouldn’t get otherwise.
Make sure your socials are enjoyable, and you aren’t repeating or replicating content. That is undoubtedly the fastest way to get someone to click the unfollow button.
Finally, although it isn’t as important as it was 20 years ago, consider print marketing. Is there a published magazine that all your target customers buy? If so, put an advert in there.
Print marketing can be anything from written articles to billboards displayed for everyone to see. Identify your target customer and work out what they’re likely to be looking at.
Marketing a Startup: Critical For Success
That’s the basics of marketing a startup. Don’t underestimate the critical importance of getting your marketing spot on – it could be the difference between failing or soaring to entrepreneurial success.
So, get to work and start strategizing your startup marketing!
Did you find this article helpful? If so, make sure to check out our other posts for more tips relating to business, advertising, marketing, and more. Visit the Marketing section of the Best Business Builders Blog to learn more about startup branding on a budget.