Today we’re going to talk about how to create and maintain multiple income streams from home. In fact, I’m in five different businesses, and I’m going to show you the characteristics and what to do to not only create thriving income streams, but maintain them over the years.
So the first rule of thumb is that you want to get at least one income stream going very solidly and big enough that you can live off of that. So that could take a year, it could take three years, it could take five years, whatever. You gotta put your whole heart into that one opportunity.
So once you get that going, you can then add additional multiple streams. Now, what I did was I started with network marketing in 2014, and a couple years ago, I started adding other other income streams that helped my downline in my network marketing team, such as tools – leads are very popular, a lot of people, they will start network marketing and then they will start promoting a lead generation service for their team.
I’m not saying that all MLM companies allow you to do that, you have to look at their policies and procedures, but that’s usually the route that network marketers go is they start promoting tools to their team – usually leads.
If you do affiliate marketing there’s so many different affiliate marketing products out there. And basically, if you like a product, it doesn’t have to be associated with network marketing, it could be a diet product, it could be anything. I mean, look at Amazon Associates, that’s an affiliate program, they only pay like one to 10%. But, you know, if you have a popular website, you could slap an Amazon associate widget on your blog and sell TVs if you have a TV blog.
So look at your brand and see what affiliate products could be in alignment with your brand. You know, if you’re into if you’re into diets, you’re probably not going to just randomly promote a car, you kind of want to have the same types of products if you’re trying to do an online brand.
For instance, I’m trying to lose weight. So, one of my income streams is meal replacement shakes with their vegan protein, so some of my videos are going to talk about that and then I just put my link under the video. Same thing with blogging, I could do an article on my weight loss and then put my link under there.
So how do you maintain five income streams? Basically, each program has its own characteristics, and I look on the internet and see what people are doing for that particular company or product. Now, if there’s not a lot of competition, let’s say on YouTube for a certain product, I’m going to start doing videos because videos are free. It just takes a little bit of your time, and then you put your link under the video.
Then you have a call to action, you say something like, click the link under this video, check out my number one product or number one opportunity. And if you do enough videos with certain SEO titles, you should put the product name or the company name in the titles because there’s two things people want to find out on the internet and it’s who is the best company and how do you generate leads for it?
That goes especially for network marketing. People are like, who is the best? How do I generate leads? How do I make money? So those are the three main Topics if you cover those three points in your videos, or separately, but you just hammer those three things in your videos, your YouTube channel will start to grow very fast, and you can start promoting various opportunities or products with just your YouTube.
And then if you have a blog, you can do the same thing. In fact, you could do a video and then you can transcribe it with a program called otter.ai. And then turn that into a blog post and then slap the video into the blog post. Because the longer people stay on your blog post, the better your ratings are in Google. You want a fast website and you want people to stay on your website longer.
And I like embedding videos into my articles because people will stop and view the video and then keep reading. Some people like to watch videos rather than read; they’ll just skip to the video and watch that – either way. People stay on my blog for three to six minutes. Whereas blogs with no videos, they might only stay for two minutes.
So Google would rank my blog up higher on the search engines. So keep that in consideration. But you should always be titling your content with the company name, or something that’s very engaging. So look at other YouTube channels that are doing great and look at how they title their videos. They’re very grabbing, people click on them, and that increases the click through rate on your videos. The higher your click through rate, the more YouTube will be like alright, we’re gonna put this video up above all the others because the click through rate is great, and the view duration is great.
So you want people to stay on your video longer, just like on a blog article. So there’s some products I do YouTube videos for. There are some products however that there’s so much content on it. There’s so many videos on it. And there’s so many blog articles on it.
I will go to Google Pay Per Click ads and Bing Pay Per Click ads, and that’s great because you can target a certain audience with your keywords, all you have to do is bid a certain amount and your ads will climb above everyone else’s if you bid high enough. But look into how to do pay per click ads. There’s so many different videos on it, and it’s really exciting because you can turn ads on and off in a split second, you can adjust them every single day.
First thing I do in the morning is I look at my Google ads, I see what’s working, I see what’s not. If something is growing too fast, meaning I’m getting too many clicks and it’s costing a lot of money I’ll slow it down by adjusting the keyword bids. Let’s say I’m at 23 cents a keyword and that’s going too fast, I can slow that down to 18 cents and see how that does. If my keywords are too general, I might get too many clicks.
So always put a daily budget on your pay per click ads. So that’s how you basically get five income streams going is that some you can do YouTube videos for. For instance, I can lose weight, and do a video on it and then put the link to my diet shakes underneath the video. I can talk about the new precious metals that I got in the mail. And I can do an unboxing video and I can put my link for that opportunity under the video.
I can then transcribe that video and put it into a blog post. And then for the very competitive network marketing companies I can do pay per click, and I can also target other countries. The sky’s the limit with paid advertising, creating content is harder, but it’s worth it in the long run.
My wife and I make a lot of money just with our YouTube. So if you do enough videos, we’re talking to grow a decent channel, you need at least 200 videos and one of my buddies, we’re not really friends, but a person that I look up to, is Rob Fore and he’s very good at SEO. And so when he starts a new opportunity online, he will just pump out 10 to 20 videos just for that company, and every title has the company name or the product name. He’s kind of steered away from product names, because he got into CBD oil. And that’s heavily regulated.
So you want to kind of stay away from products that are regulated that you know, you don’t want to talk about drugs or anything like that on your YouTube. So kind of stay away from products or medical claims, you know, saying that your products can cure cancer or even saying something like it may reduce anxiety could be wrong depending on the company you’re in. So look into that.
But basically I promote the income opportunity, or something that stands out about that company. What stands out in the company that you just joined? Write down three key points of what that company stands for. It could be an automated email marketing system. I’ve promoted that a lot. Because every network marketing company I’m in has an automated email system. So when a lead when a prospect signs the landing page form and takes a free tour, the company emails the lead for me on a daily basis, and it helps me get more people signed up in my business, and I’ve always been into companies like that for the last six years. Every single one has some type of funnel already. Built in, all I gotta do is generate leads.
The more leads you generate, the more you’re going to have success. That’s the bottom line. And a lot of people don’t know how to generate leads, or they run out of money. They buy a bunch of leads, and they’re like, I can’t do this, I just spent $1,000 on leads.
Well, the people that do make it are the ones who create content. The people that have the biggest YouTube channels, and the biggest blogs are usually the biggest winners.
For instance, you can look at freedom influencer, he’s a guy on YouTube. All of his videos are SEO, all his titles are great, and he can promote anything and make six figures or seven figures because his channel blew up. He’s got like 300,000 subscribers, and he can talk about anything and put a link under his video and he’ll get orders.
So you have to build up your blog, you have to build up your YouTube, but once you get those built up, you pretty much can talk about anything, and people trust you because they’re watching you, you’ll form a tribe of people that follow you. And so every video you do, every article you do, they’re going to read it, they’re going to watch it and most likely they’re going to buy from you. If they bought from you once 50% more chances are, they’re going to buy from you again.
So form a tribe, keep creating content, run ads for the ones that are very competitive, okay? You’re not gonna make it if you join an MLM company that’s 20 years old, and there’s thousands of videos already on it, and blog articles, hit Google ads or Facebook ads and find a unique proposition point to talk on if everyone’s talking about the shakes. Talk about the marketing or talk about the commissions – talk about something other people are not talking about. That’s it, guys. That’s how you create and maintain multiple income streams.
Thanks for reading!
Erik Christian Johnson