So today we’re going to talk about how to attract Network Marketing Leaders into your business. Back in 2014, I started network marketing and had no idea how it worked. And I continued to just bug people and spam my links everywhere and I prayed for one or two people to sign up to make me rich.
Eric Worre says there’s three types of people in network marketing. There’s the Posers, the amateurs and the professionals. And so we’re going to just cover the posers because 80% of the people that join network marketing are in that category. Posers are people that are just praying for luck. They’re just looking for one or two people to make them rich.
They don’t understand that it’s a real business. They treat it like a lottery ticket. They treat it like a just a cute little hobby that they can do once in a while. They think it’s just going to print money out for them continuously for the rest of their lives just by recruiting one or two people.
Usually they think their uncle could do it and make them rich because they did Amway 20 years ago, and that’s just not the case. You have to change your mindset and your belief system. That’s the first thing you have to do if you want to attract Network Marketing Leaders, is that you have to put in the work and educate yourself and understand that this is a true profession.
It’s a $300 billion a year industry. It’s bigger than the movie industry, the NFL combined. And there’s over 100 million distributors, it’s not taken lightly. There is a lot of money involved and a lot of life changing products and incomes out there being made every day.
So I want to talk about how to attract leaders because I basically faked it until I made it and that’s one concept you can consider, and what I did was Ray Higdon taught me about invest, learn, teach. And it’s a method where you invest in your training. It could be watching training videos, it could be buying courses on network marketing, but you have to invest in your business because you’re going to be in it for ideally the rest of your life. So you need to just buckle up and start learning about network marketing before you go out and start sharing your links and destroying friendships and burning bridges.
So the first thing I did in 2014 I didn’t have any money. So I just went to YouTube and typed in mlm training. I started watching a lot of great trainers on there, and I took notes. So I would watch videos for two hours a night. And I would take notes because network marketing was just really hard to understand, it’s counterintuitive compared to the corporate world, it doesn’t operate the same way.
There’s going to be a lot of hurdles and setbacks. It’s going to hurt your ego, it’s going to hurt your pride, and you have to learn how to manage those emotions because it can be a roller coaster. So I took notes and once I learned about something in network marketing, I then taught it.
So invest in the products or the education, and then you learn it, and then you teach it, invest, learn, teach. So even though I didn’t have any experience or success yet in network marketing, I would just learn a little bit about network marketing with these trainers. There are ebooks you can go to Amazon and look at the top network marketing books, the top 100 ebooks and we’ll talk about that later.
I’ll give you some ebook authors you can check out and some YouTube trainers but I would do a video or I would do a blog post about what I just learned. And that got me into, I started to learn the language. And I started to create content, and Network Marketing Leaders create content because it stays on the internet forever, and you can generate leads around the clock for many, many years.
It’s probably the cheapest way to go. It just takes time to create content, and you need to create a lot of it. But like I said, you got to think that this is a long term business, it’s going to take three to five years just to get a solid team built. And then you know, you can go from there but three to five years. This is not a three to five week plan. This is a three to five year plan.
So just buckle up and look at the long term vision because there is no money in the beginning. You can get some luck, you know and have some small successes, but the big money comes from when you build a large organization of people, and you earn a commission from everything they do. That’s how the leaders make over $100,000 a month legally, there’s no income cap, and they do that by building a team of people of like minded people who are building their own teams under you.
So you want to teach duplication. That’s, that’s a magic keyword. So definitely write that down. Because it’s not about what you can do. It’s about what your team is doing. So you want to get your team to the finish line before you. It’s a selfless profession.
That’s where people get tripped up. They get self centered, they think about just how much money they can make, how much product they can sell, but you can’t sell enough product to become rich in this business, you become wealthy by having an organization of people like you – 5000 people 20,000 People, and you don’t have to recruit 5000 to 20,000 people, you recruit 100 people, and you teach them how to recruit their own people.
And then as a group effort, a leveraged income effort, you have people that help you build that organization, it’s a group effort. And so start believing in the people that sign up with you.
So back to the learning and teaching. You just start going through the motions. My videos in the beginning sucked because I was watching trainers like Todd Falcone, and I would watch a video of his or two of his videos, and then I would take notes, and then I would shoot a video, and it wasn’t my voice. But with practice, my voice started to come through those videos, but I deleted the first 300 videos that I did.
But at least I did them and I got comfortable with the camera. And eventually my videos got longer and were packed more with info because I started to get more experience on my own, practical experience.
So in the beginning, it’s like you have training wheels on, and that’s fine because this is a new profession, you have to learn it. There’s no shortcuts, you can’t skip to the finish line and just make millions of dollars you have to put in the work. And I know that turns off a lot of people, but this business is not for everyone.
Back to the posers. 80% of the people who join network marketing are posers because they think it’s a lottery ticket. It’s not a lottery ticket, you have to buckle up and start believing that it’s a long term game plan. And you might have to recruit 100-200 to 500 people over the next five years and it might sound like a lot of people. But actually, when I first started I thought 40 leads was a lot of leads. And little did I know that six years later I would have generated 60,000 leads and recruited over 1400 people, customers and reps in one company. Because I kept going.
The next thing is that you have to show up every day. You have to show up if you want to attract leaders, you have to become a leader. And that means showing up every day. Even if you don’t want to. I would rather do this then go to a job and work my butt off for nine hours. 10 hours a day. I have to show up though, there’s days I do not want to do a video. There’s days I don’t want to do a blog post. There’s days I don’t even want to look at social media. But I have to show up because if I work one hour a day I can then do what I want the rest of the day.
This article could be up for the next five years and generate leads around the clock. You don’t know the power of content marketing, but it’s very powerful and attracts prospects to you. You don’t have to go and bug your friends with your links and say sign up, sign up, sign up! With content, once it starts ranking in Google people will find you and they’ll watch you. They’ll establish trust, they’ll feel like they know you. And then they’ll be like, yeah, I really like Erik, I want to sign up with him. That’s what I’ve done probably since year two and beyond. I stopped spamming my links and bugging people, and I just buckled up, started creating my own content, regurgitating information I learned from the leaders.
Then eventually, with my experience, I became a leader as well, and the other thing about longevity is that you got to stay committed to one company for the long haul, because people want to depend on you. If you’re jumping companies every six months, people are gonna be like, I don’t know if I want to follow him into the next company. He’s already been in three since I’ve known him.
You don’t want to do that because it’s not a lottery ticket and the grass is not greener on the other side. I guarantee you. I’ve been in several MLM companies, they all have their problems. It’s because people run these businesses and people are not perfect. Amazon might be perfect, but they’re a trillion dollar company.
MLM companies are run by people that have problems. They might not know how to do websites properly. The shipping might have been understaffed. You know, products might leak. You never know. But you got to stay in because you have to have the long term vision. And if you believe in the CEO, and if you believe in the products, then you should stay in because there’s going to be problems in every MLM.
So the last thing I want to talk about is swallowing your pride, and understanding that it truly is a numbers game. It is a relationship game. Also, you can form relationships with the people that sign up with you – that will guarantee that they stay in longer, and you want to get them a paycheck as soon as possible. But you have to understand that 80% of the people that join you are probably going to quit within a year or two. And most people can’t handle that. It hurts their pride. They think they did something wrong.
You didn’t do anything wrong, it’s the industry. I mean, it’s the percentage it’s normal in this industry or any competitive industry, people are gonna quit because life gets in the way and they just quit. But there’s a handful of people that stay committed all the way till the finish line. They stay in 10 to 20 years, they start creating a passive income from their organization that lasts the rest of their lives.
And it’s worth every single tear. So stay committed, start learning about the profession, treat it like a million dollar business because you are sitting on a million dollar business. You can take this all the way to the very end, you can retire with it, you can even give this business to your grandchildren. It is your equity. It’s your business, your downline is yours.
So even if you pass away, your wife could take it over, your husband could take it over, your kids could take it over and it will still keep printing out money, passive income every single time someone does something in your downline, so it’s a beautiful thing – for less than $200 a month.
I have made plenty of money every single month because I built a team and once you build a team, it can take on a life of its own and keep growing even without you. That’s how I managed to work one hour a day. I have a system down, I create content, I talk to my leaders and then that’s it for the day.
I can learn more about the profession later tonight, watch more videos. I can, you know, do whatever I want. And you can do the same thing. But the first year, the first two years are going to be rocky, because you’re just learning about the profession. That’s how it is with college students. You know, being a freshman sucks. Being a senior is really cool, but you put in four years.
The last thing is that you know, people will spend $100,000 on college and spend eight years in college, not making anything in their new profession. Whereas network marketing, you can start earning your first week. You can learn and earn as you go. So you can still learn how to recruit, educate yourself, and you will start getting people on your team.
And the longevity will start automatically refining you and making you a leader. And then leaders will sign up with you. You have to stay on top of MLM news as well because companies come and go and you should be on top of industry news. So subscribe to business for home. org. They have a newsletter and you can stay on top of businesses and leaders in network marketing, because you want to be on top of it because people are going to ask you about different companies.
And you’re going to know exactly what those companies are doing, whether they’re climbing, whether they’re declining, how much they pay and commissions. It’s good to be knowledgeable of many different companies and facts about network marketing because you’re going to be the leader. You’re going to be the authority and your downline is going to look up to you. You have to stay in the trenches with them. Don’t ever just think you can build a team and then bail and not do anything the rest of your life. It’s not a lottery ticket. It’s not a Clearing House Sweepstakes, where they pay you every week for not doing anything, this is still a business that you want to be very active in.
Because it will inspire you to inspire your team. If they don’t see you anymore and you disappear, then they’re gonna be like, why am I working my butt off when my sponsor is AWOL. So stay committed, be in the trenches with your team, and you will go far and that’s how you attract leaders and people will come back.
Also, the longer you stay in the company, people are going to be like, wow, Erik is still in that company. He must be a leader. I want to sign back up with him. I have many people that come back because they’re like, wow, you know, Erik was the real deal. He’s still in the same company, I can trust him. He’s gonna take me to the finish line. He’s not jumping companies every three months.
So realize that every time you jump a company, it’s ruining your credibility. Leaders don’t do that; they stay committed till the very end. In fact, all the top earners have been in the same MLM company for over 10 years. Just remember that. Love you guys hit that subscribe button.
Thanks for reading!
Erik Christian Johnson