It is in our human nature to bet and gamble, so it is no surprise that betting and wagering have been around in one form or another since the earliest of human civilizations. It is deeply ingrained in our DNA. Our attitude toward gambling and casinos has changed throughout history. At times gambling has been openly celebrated, while at other times, it’s been forced to do so behind closed doors and off the books.
The history of advertising games of chance has also seen some ups and downs over time. In the 21st century, casino advertising and gambling marketing needs to be regulated to serve the players and not just casinos.
Gambling directories not only promote reliable casinos in your region, but our experts present you with helpful tips and explanations. Including information like odds tips so you can make informed decisions when choosing the best deals in the modern online casino world.
We are online gambling fanatics as well and aim to share our deep knowledge of improving the industry. Let’s take a closer look at the history of advertising and marketing in the world of gambling.
Advertising Before The Internet Existed
In the decades before virtual casinos existed, physical casinos relied on targeting nearby players. They did this through radio and television advertisements. By the 1940’s and 1950’s, TV sets were standard in American and European households.
Bookies used advertising slots quite freely before the turn of the century. Yet, like today gambling advertisements were regulated differently depending on the country.
Certain countries have always had a complicated relationship with gambling because it has been illegal or controlled in many nations off and on for centuries. What is legal for gambling and betting in one country is illegal in other parts of the world.
The introduction of online casinos has changed the landscape for gamblers wanting to wager on lotteries, sports betting, and online slots games. It is possible to explore various games and bookies from a mobile device within the country, as long as it’s a legal casino.
Advertising In The Online Age
The ability to reach hundreds of thousands of people worldwide makes casino advertising a very normal phenomenon today. The problem with this is that it has become very difficult to monitor and regulate online advertisements.
Once confined to physical locations, now you can bet online virtually anywhere. The criticisms aimed at advertising is that it normalizes gambling. This could make children, and those who don’t know better, think that gambling is an everyday activity. Detracting from the sentiment that betting is recreational and should not be viewed as a means to make money.
This is why regulating authorities tend to ban specific adverts. A recent commercial advertisement for Sky Vegas UK online casinos was prohibited for glamorizing gambling by showcasing a roulette player’s rockstar lifestyle.
As it stands, each online platform can decide what is and isn’t acceptable for their sites. Facebook, for instance, has far stricter regulations and won’t allow gambling advertisements without first granting your business permission. In contrast, Google Ads allow most casinos to advertise within certain boundaries. In terms of SEO, gambling related content is a hit or miss category, but more often than not it is avoided because it can be damaging to website rank.
Most countries require advertisers to include a message about responsible gambling. This message must include contact details to players who may have a gambling problem or damaging addiction.
Online Gambling Ad Regulations
Some countries have had regulations in place prohibiting unlicensed casinos from advertising. However, foreign offshore operators were exploiting a loophole that allowed their casino advertisements to be broadcast via satellite channels outside these restricted nations.
Now legislative amendments have recently been approved to will prevent this from continuing in certain countries. Currently, the only legal online gambling operations are held at approved locations.
We need to uphold the integrity of fun and safe online gambling for all gamers and bettors. We ensure all the information we provide is relevant and up to date. By doing so, you don’t get fooled by casino sites promising amazing bonuses but deliver something else entirely.
Looking To The Future Of Gambling Advertising
It seems the continually changing digital advertising laws will continue to alter and evolve, and we should observe the rise and fall of casino advertising trends.
We believe there can be a happy medium with casino ads and marketing for gamblers. We should be able to promote online gambling while remaining responsible and accountable. This means having reliable experts in the field, offering you valuable information. This way, you can use what you learn to enhance and better your online casino experience. Only time will tell how the advertising and marketing of casinos and gambler gaming will evolve over time, along with the rules and restrictions applied to them.