Whether a business owner or an individual looking to promote your products and services, you need to know everything you can about Facebook reviews and recommendations. This article will explain how to find and respond to these reviews and how to embed your Facebook recommendations on your website.
Find your business’ reviews on Facebook
Getting reviews and recommendations on Facebook is essential to any business, especially if your target demographic is on Facebook. More than one in three people look for reviews and hints on Facebook before making a purchase.
The most extensive social network on the globe is Facebook. More than 2.6 billion people use it each month and there are well over 3 billion total users. Additionally, it is a reliable website and the largest social media platform owned by Meta.
Facebook has recently rolled out a new feature for local business pages: Facebook Recommendations. This feature allows customers to leave written and imaged recommendations for a particular business.
Recommendations differ from traditional reviews because customers are asked to provide more text and images. They can also include tags. These tags help to make the offers more comprehensive.
Recommendations are a part of Facebook’s community-driven mission. They are also an excellent way for customers to express their satisfaction with a business.
Get social proof from your customers
Getting social proof from your customers on Facebook reviews and recommendations is a powerful way to boost sales. In fact, according to a recent survey, nearly 91% of consumers trust online reviews. It is particularly true for millennials, which are open to user-generated material on a large scale.
In addition to generating buzz for your brand, you can use social proof in your ad campaigns. Some businesses even use social proof in their email signatures.
Social proof can be displayed on your website, as well. Feature prominent brands and influential individuals, such as celebrities, on your homepage.
You can also use social proof in your ad copy, such as in an ad description. The more social proof you have, the more likely a potential customer will choose to shop with you.
In addition, you can encourage shoppers to leave reviews of your products and services on their own. You can also encourage them to post photos or videos of their experiences using your products on social media. These social posts are considered unbiased sources of information and build trust between you and your customers.
Respond to negative reviews
Managing Facebook recommendations is an integral part of having an excellent online reputation. While it is possible to turn off review notifications, disabling reviews will result in losing positive feedback and SEO. However, there are ways to respond to negative reviews on Facebook that will earn your loyal business customers.
The best response to a negative review is to ask for more details. Then take the information that you gather offline to solve the problem. This way, you can avoid further embarrassment and prevent future issues.
It doesn’t mean you should be aggressive or try to shut the reviewer down. You must ensure they know that you understand their complaint and want to make things right.
The best responses to a negative review are the ones that demonstrate a willingness to address the issue. For example, if the reviewer wrote that the service was one-star, you may offer a token of apology or discount on the next purchase.
An excellent response to a negative review also shows your appreciation for the feedback you receive. For instance, if the reviewer wrote that they had to wait a long time, you might offer them a discount on the next visit.
Report fake or unfair recommendations
There is a mechanism to report fictitious or unjust reviews on Facebook, regardless of whether you are an individual or a company. The social media giant has made strides in removing spam from its platform. However, there are no guarantees that the review will be removed.
You may report a review by visiting the research and selecting the three dots in the top right corner. Next, you’ll be asked why you think it’s a problem. You’ll then be taken to a pop-up window that displays a list of descriptions of the type of review you’re reporting.
If you choose to report the review, it will be reviewed by Facebook, and the administrator will remove the post if they deem it inappropriate. For example, posts about harassment and bullying are prohibited. Also, posts about crime, exploitation, or threats of violence are removed.
If you decide to respond to a review, do so in a polite manner. Make sure to leave a phone number and ask for an explanation. The best way to respond is to treat the review as a legitimate complaint and show that you are willing to do something about it.
Embed Facebook recommendations on your website
Luckily, embedding is relatively simple. Integrating Facebook reviews into your website is an excellent strategy to improve your social media presence and grow your consumer base. It will help build trust between you and your potential buyers. It’s also an excellent way to give your customers a peek into the experience they will have if they purchase your product or service.
A widget can be a small piece of code that you paste into a sidebar or footer of your site. You can customize the widget by adjusting its width and height. The widget will notify users when you add a new review to your Facebook page.