I learned everything I knew about network marketing by watching MLM trainers on Youtube and reading their blogs. I learned you could generate leads around the clock with a blog. Here’s the Best Network Marketing Business for Bloggers.
Intro to Blogging as Attraction Marketing
Attraction marketing or content marketing is where you attract prospects to you through your content that you put on the internet. Content could be in the form of videos, articles, long social media posts, ebooks, and webinars – anything that the search engines rank and put in their searches for people to find.
What I love about content is that it stays on the internet for many many years, which can ultimately generate you leads for years and years. I have one article I wrote in 2014 on my big blog that I still get leads from. It reviews The 4 Best MLM companies and I literally have just changed the year on the title and it still works in generating leads, but I don’t advise just changing the titles anymore. Just write a new article, but it worked for me. You can see the year of the title but the year it was actually created:
The Best Leads Come from a Blog
The best MLM leads come from a targeted blog, meaning you have specific articles that attract prospects who have network marketing experience to you. They usually find you by doing a search in Google. Most people are searching for “Best new MLM companies” or “How to generate more MLM leads.”
You can write articles for both groups of people if you want. You can offer people looking for a new MLM business your MLM opportunity and you can offer traffic to people already in an MLM but looking for more leads. The conversion rate on MLM leads from a blog is usually the best out of the cold market leads.
Sometimes, I can get a 15% conversion rate, and the most leads I have ever generated came from my blog. This is a screenshot of my MLM dashboard analytics. The top 6 codes here all came from my blog.
For this MLM company I have basically generated 10,093 leads and got 563 new reps from that. Conversion rate 5%. Most cold leads only get you a .05-2% conversion rate.
How to Capture MLM Leads with Your Blog
The best way to generate leads with with CTAs (Call-to-Actions). A Call-to-Action is what you say to your audience and what action you want them to take. You can put a CTA within the article and at the end of the article. Here’s an example CTA within an article:
***If You’re Looking for a New MLM, See Our Number #1 Opportunity HERE.
You would turn the “HERE” into a hyperlink that goes to another website, ideally to your landing page of the company you are in. you can also use a “Hello Bar” which you see at the top of this blog. You can generate lots of leads from a hello bar. You can just visit hello.com and get the plugin for your blog. You can also use banners on the sides of your blog, but banners have little conversion rate.
Basically, your entire blog can become a lead generation machine. You just need to create enough content for the traffic to come. Only start a blog if you can handle writing or hiring a writer to publish 3 to 5 articles per week for a few years, but it’s definitely worth it when it’s all said and done.
Best MLM Program for Bloggers
The best MLM company gives you personalized landing pages that you can use to capture a lead’s information – that’s why they’re called “landing pages or capture pages” – a lead “lands” on your page and you “capture” their info.
The most powerful part of this process however are the emails that your MLM company sends out to your leads for you. You need to be in a MLM that has an automated recruiting system – a built-in sales funnel to help you recruit. What that means is the company sends a series of emails to your leads, urging them to upgrade their free position into a paid position.
It’s the only thing I have relied on to build all 3 MLM companies I’ve been in. I just generated massive leads and let the company email them. I didn’t email my leads or call my leads, but you can if you feel like you can close your leads better, but most people can’t. They bomb at prospecting.
Conclusion
MLM blogging is super powerful, but it is the “long game” in your lead generation arsenal. You need hundreds of articles to get a few articles on the first page of Google, which will get you a ton of leads. In the meantime, there are faster ways to grow your MLM business. I recommend using solo ads because you literally just by clicks from internet marketers and they email an ad with your link in it to their email list. You can read more about that here: Best MLM Advertising.
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