Today I’m going to show you the five best places, the best converting leads online. I’ve been doing this for six years. I’ve generated over 70,000 leads in this video/article, I’m not trying to sell you leads, okay, these are places where you can get them for free. I don’t have any hidden affiliate links. This is just straight up the truth, what works the best as far as the converting leads.
Five – Google Ads
So number five is Google ads. I have to set up a Google Ads account, and you’re going to have a landing page that works in Google. CBD doesn’t work in Google. So if you are trying to promote a CBD oil product, you’re probably going to have to create a third party website – using a place like GoDaddy.
You would use the business or marketing template and just do a really quick little landing page, and then you can run an ad on Google ads. So basically, Google is great for the whole world. Google is the biggest search engine. They have, like 90% of the traffic on the internet.
So you can get really good clicks for any types of keywords that you want to run an ad for. So check out Google ads. You know, if you’re promoting in the entire world, you could probably get five cent clicks, maybe even less, depending on how general your keywords are.
The more specific your keywords, the more money you’re gonna have to spend per click. For example, if you just use the keyword MLM you could probably get two sets. cliques in India, if that’s what you want. But if you want the best MLM opportunity, only in America, you’re gonna have to spend 50 cents a click, maybe 30 cents if you’re lucky.
Because you know, it’s more specific, the more specific of your keyword, the higher of a bid you’re going to have to do. So keep that in mind. If you want to just dirt cheap clicks, then keep your keywords very generic, and run your ad and the entire world. If you want to get specific and only run in America, it’s gonna be a lot more competitive. So keep those things in mind.
Four – Bing Ads
Number four, another search engine, which is owned by Microsoft, is Bing ads. Bing ads work very well in America because the average user of Bing earns over $100,000 a year. They’re professionals that typically use the Microsoft Bing search engine.
So if you have a high end product that costs a lot of money, you might want to consider Bing because, you know, I’ve had people come into my business buying the big pack, certain people have spent over $1,000 and they came from Bing.
The clicks on Bing were about 40 cents a click. So you’re gonna have to play around with the bid amount. If you’re experienced, you know that you should probably start at 20 to 30 cents right away – if you’re just doing America.
If you’re doing the rest of the world you can do 10 cent clicks. If you don’t get any clicks, there’s two things you can do. You can raise your bid, bid per click or you can add more generic keywords.
Now if you’re getting too many clicks, you can do the reverse. You can get rid of generic keywords and use more specific keywords and lower your bid if you’re getting just crazy clicks.
The other thing you should do with these types of pay per click ads on search engines is have a limit on a daily budget. Okay, because they will run ads until you know, you could spend $1,000, I mean, not that you would, but I would set a daily budget, five bucks, 10 bucks 20 bucks, and then go from there because you want to see what they’re gonna do.
There was one time I forgot to put a daily budget on and I spent $150 in one day on Google and only got like 20 clicks because my ad was too specific but they served it. But they charged me a lot of money. So be very careful to use daily budgets. And that’s it.
Three – Craigslist
So, number three on the list is Craigslist. Now Craigslist is primarily in America. Now I’ve experimented over the years trying to run Craigslist ads in Europe and Africa, and they just get flagged right away.
So Craigslist is basically for America and you can run ads in any city you want. You don’t have to live in that city to run an ad in that city. So for instance, I live in North Carolina, but I can run ads in San Diego and Miami and New York using my zip code every single time.
So, with Craigslist, I don’t put the town that I’m from, I just use my zip code. So it’s the title, I put the title in. First thing I want to do is go to jobs and sales. Now these ads are about $15 to $45 each, so little on the spendy side. But this is still the most inexpensive business in the world.
So if you’re afraid to spend $100 on your home business, you have to reevaluate your mindset because you know, starting a franchise is like $50,000 right out of the gate.
With network marketing, your products only cost a hundred dollars a month to become a home business owner – $100 a month to be a home business owner. You can afford to run some advertising.
So, with Craigslist, I go straight to jobs and sales. People have tried posting in computer gigs, which is only three to $7- $10 at the most, but they get flagged sometimes, because Craigslist says that your ad is miscategorized. Some people fly under the radar and they can run in gigs forever. But others get flagged right away depending on the age of your account.
I just stick with sales, which is in jobs. So you’re spending a little bit more but the quality of the leads are better, because people with sales experience, usually look in that category. People that are professional, they have sales experience, or they’re looking for a home business. They’re going to look in sales. Okay? So it’s a very good category.
But what I do, typically, you know, summer is slower. So you’re going to have to run more ads if you want the same leads that you get in the fall or winter. It’s hard to predict. But what you do is you run a couple ads in different cities.
And I’m going to tell you the five best converting states where 50% of MLM people are, and that is California, Florida, Texas, New York, and Chicago. Now, I don’t post in Chicago a lot, but I’ve had great luck with New York City. It’s huge. It’s like a $45 ad. But you cover a lot of New York City, all of New York City and I’ve had great luck.
I’ve had luck with Dallas because there’s a lot of entrepreneurs in Dallas, and other parts of Texas, Austin, Houston, and Florida, Tampa and Orlando are hot. And California, San Diego is hot. So that right there just will save you a lot of time and money by knowing those five states, those are the MLM loving states. More than 50% of distributors live in those states. So keep that in mind.
But here’s the thing with cold leads is that you have to generate lots of leads if you’re not doing any hands on follow up with them, and you’re just letting the email system of the company email your leads. You’re gonna have to Generate 100 to 400 leads to get one sign up.
At first, it looks like you’re gonna lose lots of money. But each person that you bring in can potentially be worth thousands of dollars, if not 10s of thousands of dollars, hundreds of thousands of dollars if you bring in a leader who recruits 100 people, and that hundred turns into 1000 reps, you’re gonna make thousands of dollars every single month from that one person.
So, don’t look at the initial cost. You’re looking at the long term. And the more you work with your people that sign up and give them a very simple system that they can implement to generate their own leads, then You will help them grow their own teams. And in network marketing, that’s where all the money is, you get a little, you get a little commission from a lot of people.
So you want to build an organization and teach all your new reps, your number one lead generation technique. So in 2018-2019, when someone would sign up into my business, I would email them a welcome letter that had the Craigslist ad in it. All they had to do was replace the link in the ad to theirs, and then they could post away.
I don’t do that anymore. I use Facebook because Facebook is free. I don’t want to have any backlash from people that have a blaming mentality, accuse me of you know, forcing them to run ads and they spent all this money and now they’re broke. Or now they don’t have a team.
So I don’t want to be responsible for people. If they want paid advertising, they can email me and say, Hey, what are you doing for paid advertising? If they don’t talk about it at all, I just give them Facebook. Because it’s free. Everyone’s on Facebook. That’s what all the leaders use.
But I love Craigslist. If you want leads quick, you run an ad, you’ll start getting leads in like two hours. So it’s a really great feeling to get your business moving.
Two – Videos on Youtube
Number two, the best kind of leads are from YouTube because people join people that they feel that they know, like and trust – and with video, you really break down those walls, you know, you get a sense of the person.
A lot of big Network Marketing Leaders have huge YouTube channels because they know the power of video. Video is everywhere. Big corporations are adopting it. The most popular Instagram posts are videos, the most popular Pinterest posts are videos, Facebook Lives are popular, people are craving video more than ever.
You really get to break the ice and establish trust with your audience because they can really get a sense of who you are with video. Then all you do after the video is you put your link to your MLM opportunity under each video that you do, and make sure that it clicks through. It has to turn blue. So you have to add the HTTP for your links to work.
A lot of people don’t do this right and they just write www on their website and it doesn’t click through. So, you have to add the HTTP in YouTube for your links to be clickable. But if you do enough videos and just be real, you don’t have to be an infomercial, or spam your products – you just talk about you and what you’re doing with your life and your hobbies and your passions and who you want to help with your business.
Eventually you’ll get signups now, you won’t get as many leads as you would with Craigslist, but the leads convert better than Craigslist. Craigslist is a numbers game you have to generate, like I said 100 to 400 leads to get one sign up sometimes it varies. I’m not saying that’s exactly how it works, but you need massive leads.
With YouTube, it takes two to three years to get your channel going with lots of videos. So it takes a lot of work, you’ll get way less leads, like one or two a day, but they have a sense of who you are. So the conversion rate on YouTube leads are phenomenal. But you have to do a lot of work in the beginning.
Craigslist is like instant satisfaction, and YouTube is like a long term hustle. And then they’ll just come in every day. You know, a couple years down the road, you have 500 videos, you’re gonna get a couple leads every day and get signups just from the content you did years ago.
So content is king and that’s what leaders do. But they also do other things and they do different ways to generate leads. Don’t just stick with one way of getting leads because things change on the internet all the time. You know, Craigslist could shut you down, YouTube could shut you down, anyone could shut you down. So don’t depend on one lead generation source ever. So that’s number two.
One – Leads from Blogging
Now the best leads I’ve ever gotten, and I know this for a fact, in fact, all of this has been documented. All the types of leads I’m sharing with you, the number one place to get leads, is a blog, a website, your website.
Now, this is another thing that’s not easy to implement. It’s more of a two to five year plan. You have to write lots of articles, you have to learn SEO, you have to learn how to interlink your articles, so that they help each other rank. There’s lots of lots of things you have to learn about blogging.
But I’ve recruited over 1000 people with my blog. I got lucky, I guess you could say. I wrote some articles about CBD oil on my blog. This is 2017 and then 2018 CBD oil went mainstream, and I had a couple articles that ranked on the first page of Google.
I was getting sign ups left and right every day, and you know, my team exploded, and I didn’t reach out to any of these people. They just found my article on Google. They were ready to buy because they wanted to jump in on the CBD bandwagon – and I had a killer year. 2018 was a dream come true.
So blogging has always been my biggest and most favorite. However, blogging is getting more competitive. People really understand how it works now and they’ve dominated it, it takes two to five years to get your blog any authority, there’s a certain way that Google documents authority.
You basically have to increase your authority by creating killer content, high quality. You can’t copy other people’s articles. That’s plagiarism. That’s illegal, and Google will slap you if you try doing it. So it has to be original content, and you got to do a lot of it.
But back to the competition, everything’s competitive right now. So the only thing that’s going to shine through is you being unique and consistent. And being confident – confident in yourself, confident in your company, confident in your vision, and what you want to do with your life and who you want to take to the finish line with you.
People join people that have a vision, and they’re going places, okay? So really work on your mindset. Study network marketing as a real profession because it is a real profession, and you’re sitting on a million dollar, potentially a million dollar business for the price of, you know, $100 to $200 a month, you’re sitting on a potential million dollar business.
So it’s a very powerful business model. There’s nothing else I would do. Affiliate Marketing is too hard. You need too much traffic, and I just never liked affiliate marketing. That’s even more competitive. So people really have figured out paid advertising with their affiliate links and they just dominate.
So network marketing is where I want to stay and I hope this video/article helps you get the best leads, I recommend you do all of this, all of these five places that I’ve mentioned, and you can put a tracking code on your links and see where the best leads are coming from. In our company, you could put a source code on the end of your link and find out where your leads are coming from, and which ones are converting.
Like I said, when I look at my source code, on all the links I’ve tracked over the years, my blog is number one, I mean, the conversion rate is like 10 to 15% from my blog, from Craigslist, it’s like 1%. Establishing trust with your prospects is the most crucial thing you can do – and video is the quickest way to establish trust.
So share this with your team, I hope you took notes. Start implementing what I taught you – start a YouTube channel, you don’t have to know anything about your company. Just start talking about a hobby or something that you enjoy talking about, like you would with your friends.
If you’re trying to lose weight, document that; if you’re a hiker, you know, take videos while you’re hiking. Just talk about philosophy or whatever you talk about normally, pretend your phone is your friend and you’re just going for a walk with your friend. You know, this doesn’t threaten me at all. I’m just talking to my phone, I can delete the video. I’m not obligated to publish it. So it takes all the pressure off of me.
I’ve done this 1000 times. So you just gotta keep doing it every day. Work at least one hour a day on your business and your mindset and eventually people will be attracted to you because you’re showing up every day and you’re learning and they can see your evolution, they can see you growing. And they’ll be like, wow, you know, Erik’s really been changing. He must be doing his homework, you know.
So you want people to follow your journey. Then you want to help them achieve success, in whatever way possible, because it’s all about helping others in network marketing. That’s where the money is.
If you’re thinking about yourself only, and just making money, you’re not going to grow and the money is going to evade you. Because the more desperate you are to make money, the less money you will make. That’s the paradox of the financial universe.
So you have to relax and just be yourself. And do this consistently every day and you will build a team especially with all those lead generation techniques I shared with you, but work your way up to 20 leads a day, and you’ll be doing pretty well.
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Erik Christian Johnson